• Each art work is unique: the art markets are incomplete and often very thinly traded in which very few works of art of a specific artist are traded every year
• Market transparency is low
• There is a huge gap in expertise between buyers and sellers
• There is low liquidity: buyers and sellers are often distant in terms of space and time, and there is not always an available buyer or seller
• Transaction costs (for example, auction fees, insurance and handling costs) are higher than other investment classes
• There is an emotional attachment in owning art, which is largely absent in the case of other financial assets.

• Elasticity of supply is equal to zero for works of deceased artists.
• Each individual work of art is unique where the owner of a work of art has a monopoly on that specific object, unlike the inventory of a particular stock, which is made up of a large number of homogeneous securities, all perfect substitutes for one another.
• The purchase and sale of a work of art is an infrequent occurrence and may happen only once in a while.
• The acquisition price of a work of art is not generally public information and is often only known to the parties immediately involved.
• The equilibrium price is unknown, so an objective evaluation (such as a present value of future cash flows) is often impossible.

• Investors get to own and possess the art
• Ample liquidity in the investor's hands
• Multiple Exit options
• Expert advice
• Recommendations based on research
• Access to Art experts who guide buyers on the purchase of art works
• Transparency, as investors get to know the purchase and sale prices.

• Individuals / Corporate who want to invest in art but are skeptical of the traditional channels
• Individuals / Corporate who want to acquire art to start their own collection
• Individuals / Corporate who would want to acquire art to build on their existing collection
• Individuals / Corporate who are looking at diversifying their portfolio by investing in alternative investment channels

• Unbiased Professional and personalized Advice.
• Neutrality of opinion due to a continuous dynamic scanning of the market.
• No conflict of interest since the panel is not tied to any one gallery.
• Mapping of your risk profile to the art works
• Evaluation of your art holdings in the context of your overall financial picture

Investment Model

Purchase
- Auction Houses
- Galleries
- Artists
- Private Collectors
- Advisors

Management
- Valuation
- Transparency
- Events
- Exhibitions

End Target
- Auction Houses
- Galleries
- Private collectors
- Corporate
- Museums

Our Service Offering
The ASK Art Advisory Services will offer a Non- Discretionary Art Advisory Service assisting new entrants as well as mature investors to invest in art, based on their risk profile. The Advisory would allow you to acquire works of art as per your comfort and the artworks acquired would be kept in your possession.

For mature investors the Art Advisory Service would offer the following proposition:

• Acquiring or disinvesting artworks currently in your collection
• Identifying emerging opportunities through research and need identification
• Valuations of potential purchases
• Representing collectors in auctions and all other transactions

• An assessment of a Collectors Art Inventory, along with publishing using cataloguing and booklets
• Appraisal of the artwork which includes in depth investigation through research and analysis
• An earnest value of an artwork is provided to the Collector
• Guidance on basic conservation and preservation of artworks
• Best methods for preservation with customized recommendations for each client.
• Frame, Pack, Ship and Install artworks

• Conservative: Where you would invest only in the Masters and envisage a very limited downside
• Mix: This approach is for those who would like to take minimal amount of risk, and the portfolio would comprise a percentage in Emerging Artists and the balance in established Masters
• Aggressive: This approach is ideally suited for those who would invest primarily in Emerging Artists and Alternative Forms and Mediums

• Artist history and artwork origin
• Analysis of artist growth through market data
• Value of comparable artworks by the artist, to achieve a market perspective
• Marketability of the Artists works to evaluate easy exit
• Examine and assess for pricing, publication and exhibition histories
• Study of the artist's biography along with exhibition and publication history

1. On receiving a confirmatory sign off on the Client Engagement Sheet and Client Profiler, we will initiate the following process:
   • Arrange for a call or a visit by the Art consultant for a deeper understanding of your needs
   • Open Bank Accounts – Time limit within 2 weeks of receipt of PAN and other KYC
      documents.
   • The next step is to transfer the necessary amount into the account. The cash can be
      transferred from any local bank account of yours. In case you are an NRI the money needs
      to be transferred from NRE / NRO account only.
   • After the accounts are opened with the bank the process of analyzing your current portfolio
      of art works (If any) will be initiated. The time limit for the same will be within 4 weeks of
      transfer of funds into your bank account.
   
2. On creation of the risk and preference profile, ASK Wealth Advisors will inform you of the various art works, which are available for investment along with the parameters, which have been laid out through email/phone/personal visit. This would be an ongoing process, which would aim at deploying the total commitment amount within a period of 6 months from the date of transfer of funds into the Bank Account. These options would be sourced from the Art consultant who would offer the current options available based on research carried out by the consultant. The consultant would provide along with the artwork a short description of the artist and the investment rationale behind the investment.
3. You would have to approve any option being offered within a 48-hour period of the Financial Advisor sending out the Investment Options. Approvals will be accepted only via email / fax.
4. Once you approve a work of art, you would have to transfer any additional funds that may be required, into the Bank Account within 48 hours of confirmation of the investment option.
5. On acquisition of the Artwork, after payment of the entire value, ASK Wealth Advisors will coordinate with the consultant to have the artworks delivered to the pre-specified location by the gallery.
6. We will send you an intimation on when to exit from a particular Art Investment, via email / Fax.
7. You would need to confirm your approval to ASK Wealth Advisors for initiating the sale of the artwork, via email / Fax within 48 hours of such intimation to you.
8. We will arrange to inspect the artwork, before marketing it to buyers using various exit strategies - Time Limit shall be 2 weeks from receipt of the Sale confirmation.
9. Once the artwork is sold, we would arrange for shipping of the artwork, subsequent to which the funds would be deposited into your bank account. As part of the process you would have to sign off on a delivery note.